Food Safety Week 2014 reached millions of consumers with the ‘don’t wash chicken’ message and this year the Food Standards Agency are looking to build on this by making the messages even more engaging with their Chicken Challenge and Chicken Rules.
Food Safety week has been brought forward this year to mirror the annual peak of cases of campylobacter over the summer and East Lindsey District Council are keen to inform and advise residents.
50% to 80% of confirmed cases of campylobacter poisoning in the UK come from contaminated poultry leading to sickness including abdominal pain, diarrhoea, disability and even worse. Those most at risk are children and older people.
The ‘Chicken Challenge’ raises awareness and shares important safety messages to consumers on the little things that will keep their loved ones safe.
Enjoying chicken safely is a shared responsibility and the Food Standards Agency are trying to do this by incorporating these rules into a lighter, more fun way for the consumer – using recipes, promotions, ideas and consumer participation in chat around chicken.
‘It’s clear that we all love chicken, we just need to take the time and be even more committed to ensuring we do the little things in the kitchen to keep our loved ones safe.’ Said Nina Purcell, FSA Director.
Mike Harrison, Environmental Health Manager at East Lindsey District Council said “We are pleased to support this campaign and are keen to ensure our residents are aware of simple but important advice when dealing with chicken in the kitchen”.
The FSA is asking you to step up to the plate and promise to:
- Bag and store raw chicken separately from other food, covered and chilled on the bottom shelf of the fridge
- Not to wash raw chicken as it splashes germs
- Wash everything that’s touched raw chicken in soap and hot water – your hands and utensils
- Check chicken is cooked properly – no pink meat, steaming hot and the juices run clear
The Chicken Challenge online hub will encourage all of this.
To take the pledge and the chance to win some amazing prizes visit www.food.gov.uk/chickenchallenge