Magna Vitae Trust for Leisure and Culture takes over the provision of Leisure, Culture and Health services in East Lindsey

From January 1, 2015, Magna Vitae Trust for Leisure and Culture will assume responsibility for managing and operating former District Council-run Leisure, Culture and Health facilities and services across East Lindsey.

The Charitable Trust will be responsible for the day-to-day operation and continued development of the Embassy Theatre and Embassy Swimming Pool in Skegness; The Meridian Leisure Centre, Wood Lane football pitches and Multi Use Games Area, Charles Street Recreation Ground and London Road Pavilion in Louth; Station Sports Centre in Mablethorpe; the Multi Use Games Area in Sutton on Sea; and Horncastle Swimming Pool and Fitness Suite.

In addition the Trust will also manage festivals and events, including SO Festival and Wolds Words; the district’s sports and arts development programmes; and work with the County Council to provide health improvement programmes for people living in the District.

Each year the leisure centres receive around 750,000 visits with events such as the SO Festival recognised as being amongst the best in the country.

As well as safeguarding the future provision of these services, Magna Vitae will look to access new funding opportunities to develop and improve the services it provides for the benefit of local people and visitors to the District.

Magna Vitae is governed by a Board of Trustees, including Chairman Ian Emmerson, headed by Managing Director Mark Humphreys, who was previously responsible for overseeing the services within the Council.

Mr Emmerson said: “I wish to thank the Council for its dynamic and forward thinking attitude in allowing the Trust to take on the provision of these services. Having taken on responsibility of the various facilities and services across East Lindsey the team here at Magna Vitae are now working hard to ensure the services not only continue to thrive into the future but also grow and develop, improving the lives of people in the District. East Lindsey is blessed with state-of-the-art leisure facilities and hugely successful events such as the SO Festival. We will now start to focus our time and energy on improving these services to ensure that all of our residents can lead physically and culturally active lives.”

East Lindsey District Council’s Portfolio Holder for Culture, Leisure and Tourism, Councillor Adam Grist, added: “The decision to hand over these services to a charitable Trust was a difficult one but was ultimately the right one to make for the continued development of these services. We wish Ian, Mark and the team at Magna Vitae Team great success in the future.”

For more information on Magna Vitae visit

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