Green light for Magna Vitae to take on running of leisure and cultural services in East Lindsey from 2015

East Lindsey District Council has today (November 12, 2014) accepted a Business Plan from Magna Vitae – a Charitable Trust formed to operate leisure and cultural services in the District.
In January 2015 Magna Vitae will take responsibility for operating the Embassy Theatre and Embassy Swimming Pool in Skegness; The Meridian Leisure Centre, Wood Lane football pitches and Multi Use Games Area, Charles Street Recreation Ground and London Road Pavilion in Louth; Station Sports Centre in Mablethorpe; the Multi Use Games Area in Sutton on Sea; and Horncastle Swimming Pool and Fitness Suite.
In addition the Trust will also manage festivals and events, including SO Festival and Wolds Words; the district’s sports and arts development programmes; and work with the County Council to provide health improvement programmes for people living in the District.
Each year the Council’s leisure centres receive around 750,000 visits with events soon to be under the new Trust’s stewardship, such as the SO Festival, recognised as being amongst the best in the country.
As well as safeguarding the future provision of services, Magna Vitae will look to access new funding opportunities to develop and improve the services it provides for the benefit of local people and visitors to the District.
Portfolio Holder for Leisure and Culture at the Council, Councillor Adam Grist, said: “In recent years the District Council has invested around £15m into improving leisure and cultural provision in the District and the Council decision today will ensure that investment is protected in to the future. Forming Magna Vitae and transferring leisure and cultural services from January 1 means the people of East Lindsey will continue to have access to a first class package of great leisure centres and festivals well into the future. I have no doubt that Magna Vitae will be a huge success.”
As a Charitable Trust, Magna Vitae will be governed by a Board of Trustees and will be headed by Managing Director Mark Humphreys, who was previously responsible for overseeing the services within the Council. In welcoming the Council’s decision Mark said: “The Council has once again shown how dynamic and forward thinking it is. The Magna Vitae team are very excited about the future opportunities that this decision presents and I would like to thank the Council for having the foresight to entrust the future development and delivery of these services to the Trust team. I am determined to ensure that the services will thrive and continue to improve the lives of the people of the district. East Lindsey is blessed with state-of-the-art leisure facilities and hugely successful events such as the SO Festival. We will now start to focus our time and energy on improving services to ensure that all our residents can lead physically and culturally active lives.”


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