Skegness to feature in major national television campaign

James Berresford

SKEGNESS will feature in a major national television advertising campaign this year celebrating all that is GREAT about Britain.

Visit England, which was recently awarded an additional £4million from the Government Olympic Executive, will launch a television advertising campaign in March this year promoting a website offering special deals of at least 20.12% off around Britain.

On the back of forthcoming exciting events like London 2012 Olympic and Paralympic Games, the Queen’s Diamond Jubilee and The Torch Relay, the celebrity-led 60 second commercial will showcase all areas of the country reminding viewers of all the fantastic reasons to take a break at home this year. This will be supported by a series of ten second commercials focusing on specific destinations of which Skegness is one.

The Skegness commercial, made possible following funding from East Lindsey District Council, will first go on air the week commencing March 12 for two weeks followed by additional airtime in April, May and June. The call to action for viewers will be for them to take advantage of some GREAT deals that businesses will be offering such as 20.12% money off to encourage more people to not only visit Skegness but the whole of the District. The discounts will be featured on a new tourism website, which is currently being created by East Lindsey District Council. The site will be launched in March.

For Skegness to be included in the campaign, East Lindsey District Council has contributed £100,000, which will be matched by a further £100,000 from Visit England providing a national boost to the area ahead of the main season.

Skegness is England’s fourth most popular visitor destination, attracting over 4,000,000 visitors per year, generating over £450 million for the local economy.

In joining the campaign the District Council hopes that it will encourage more people to visit the District all year round and also attract visitors who have not previously considered Skegness as a holiday destination.

Portfolio Holder for the Economy, Councillor Craig Leyland, said: “We need to raise the profile of our District and encourage more people to visit our area for the benefit of our economy and this campaign, coupled with our connections to London 2012, will help do just that. Attracting more visitors will help to create more jobs and if we can lengthen the season with more events these jobs can become more sustainable.

“As well as a traditional holiday experience on the coast we have wonderful market towns – some of the best in the country and a wealth of heritage that we want to share with visitors. We must embrace 2012 and the opportunities it provides to promote our area and the excellent events we have planned through East Lindsey Live and SO Festival, plus the Olympic Torch Relay on June 27.”

Secretary of SECWHA, Colin Foran, is delighted: “This is fantastic news of yet more joint working by the District Council, this time with Visit England, to promote the area further afield.

“The campaign will give the area a much needed boost in 2012 and has got to be an added opportunity to attract new visitors.

“Through partnerships working we have all the necessary working relationships to ensure that the tourism and hospitality sector in this area are most emphatically promoted. to the benefit of the whole of the District Council area.”

For the East Lindsey Live events programme please visit http://www.eastlindseylive.org

Media call – The Chief Executive of VisitEngland, James Berresford, will be available for interview during a visit to Skegness on February 3, 2012 at 8.45am a the Savoy Hotel

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