TOURISM chiefs in East Lindsey have responded to a research report into coastal tourism produced by a team at Sheffield Hallam University that has been unveiled today (Monday, June 28, 2010).
The report called The Seaside Industry in England and Wales ‘demolishes myths about the demise of the traditional British seaside tourist industry’ and says that coastal tourism and leisure in the UK remain huge areas for economic growth.
Visit Britain statistics show that last year Skegness, which the report identifies as a principal seaside town, was the 5th most visited place in the whole of England and 949,000 people spent at least one night in the resort. This was an increase of 26% on the previous year. London was the most visited.
Leader of East Lindsey District Council, Councillor Doreen Stephenson, said: “In Lincolnshire, tourism is worth around £950m to the economy, with a significant amount of this being coastal tourism. The report issued today highlights the importance of why we, as a Council, are already investing in and encouraging investment from the private sector in tourism in East Lindsey. I am determined that, working with our partners, we will extend the holiday season here on the East Coast and improve the offer to ensure we remain at the forefront of the British seaside holiday market for many years to come.
Last week, it was announced that Skegness was the ninth most popular seaside town in the UK, following a survey by consumer magazine, Which?
Councillor Stephenson, continued: “We need to continue to embrace new opportunities for our District to help drive the local economy. SO Festival 2010* is a great example of one of our partnership projects that will put the East Lindsey Coastline on the map as a location for excitement, innovation and investment. The unique Festival of Bathing Beatuies is another festival proving popular further up our coast in Mablethorpe. Not only do international festivals attract visitors and help us and Visit Lincolnshire proactively market the coast, they also raise local aspirations, create employment opportunities in the area and give confidence to businesses that are looking to invest.”
A spokesperson for Visit Lincolnshire, which works closely with East Lindsey District Council promoting and marketing the coast, said “Skegness, and the entire Lincolnshire coast, represents a vital part of the visitor economy in Lincolnshire. This study reinforces the feedback we have received as a result of our coastal marketing campaigns and with and award winning visitor guide in 2010 we are confident that Skegness will continue to be amongst the UK’s favourite destinations.”
The £250,000 SO Festival 2010, between July 22 and July 25, is expected to see thousands of additional visitors flock to the District for world class international performances. This year’s headline SO Festival 2010 performances include Jools Holland, Transe Express and Platiciens Volants.
The full report is available to view at http://www.britishresorts.co.uk/ from Monday, June 28, 2010
*For more information on SO Festival 2010, visit www.sofestival.org