Old Skegness Holiday Guide


Here is an old copy of the Skegness and District holiday guide, published by The Dutton Printing Co, Prince George Street, Skegness. The guide is undated but it was released mid 1930s.

The publication includes advice about day trips to Boston, Lincoln and other surrounding towns and villages, which we have omitted as our interest, for this website, lies purely in Skegness.

Images of the holiday guide



In which we are introduced to Beryl and her family.
KINGS and Queens can do no wrong, and as Beryl is a Birthday Queen today, having just reached the lively age of nine, she says “A day in Skegness for me” and all the family to come as well. Her word is law, so off we all go.
Looking back on the holiday, it presents a medley of impressions—the jolly, the interesting and the ludicrous—interwoven.

As we walked down the Lumley  Road after leaving the station, we felt that this Skegness was an enterprising and up-to-date Town, trees each side of the road, more trees peeping at you from the Avenues on your left, well stocked shops, cheerful and alive, in fact the lay out of the place gave one the impression of an American touch about it.
THE SEA Of course the first thing to do is to hurry to the sea, the glorious sea and beach. On our right, as we walked down the Tower Esplanade was the Day Nursery, here we left Baby for the day, in safe hands, charming
nurses to look after him. You can’t miss it, a stone building with grounds and terrace facing south.

A first aid depot adjoins. On the left of the Tower Esplanade we sent Dick and Harry with five shillings each, to bust at Butlin’s, or any other jolly amusement park near at hand, telling them to hang around until we came back.

A little further on a path led us right up to the Pier. This concrete path made a delightful walk on the beach, easy to get along with a minimum of effort.
On arriving at the pier we dropped Ma-in-law and the best second best Aunt, not over the pier, but on the Pier.
They had a topping time, sheltered by a large windscreen made of glass, etc., a charming band to listen to, no noise of cars, no dust, just pure bracing air to breathe, and so restful.


Having watched them go
down the pier, we carried on our walk, and soon arrived at a putting green. The dear old Dad, Beryl, Mother and I putted, and we got on very well at the game.
After this we walked to the Sun Castle, sat outside and watched the Bowls for twenty minutes ; here we were served with excellent coffee and Horlicks. Beryl had a creamy Ice. Then Beryl sighted the Figure 8, so all four of us had a thrilling ride, then just one more, and then another.
We now boarded a penny-all-the-way bus and went back again as far as the Clock Tower, passing pretty gardens, the Sun Castle, and several smart looking Cafes which we noted for a meal later on.

boating_lakeON THE BOATING  LAKE

On arrival at the Clock Tower Pullover again something told me that Dick and Harry would be there, knowing them so well, I was right !
The next thing to do was to have a row on the Boating Lake. The entrance is quite near to the Tower Esplanade and we took out three boats and raced to the bridge, the span of the bridge is rather narrow and if three boats try to get through at the same time, there is generally some fun. If you happen to fall in the water, don’t flap about and sink, just stand up and walk out; the lake is only very shallow, has a concrete bed and is quite easy to leave. If you do get a ducking, don’t worry, the onlookers will thoroughly enjoy it.


Skegness seems to have something to
suit all tastes, on leaving the boating lake we walked along the beach, children were playing on the sands, of which there seemed to
be miles    clean and delightful. The children
made jolly sand pies and castles, reminding one of happy days of yore.
The sea leaves delightful little streams behind. as it rolls back towards the end of the Pier. We looked towards Seacroft the select part of Skegness, with its sand dunes and bungalows and gardens to the beach, but our day was short, and time valuable, so we took the Marine walk back towards the pier.

On our left we came to the Fairy Dell, near the boating lake bridge. It is a favourite rendezvous for youngsters ; there baby paddles and splashes with safety and sails his boat. What gurgles he gives—and what screams when it is time for
him to be taken home—How dare you stop his fun ?
On the beach thousands of Deck Chairs are available for hire, cunningly arranged behind small Canvas windscreens, sheltering one from the wind. Skegness seems full of thoughtful. ideas like this.
As we looked around we noticed Sailing Boats plying for hire, Sand Yachts racing on the beach near to the waters edge, and Speed Boats racing from the pier right out to sea at a terrific speed.
Here and there on the beach were dotted Ice Cream stands, the proprietors of which seem to have won prizes for years for their excellent ices.

The children all said it was good. They tried it of course not once but several times. By now the inner man was calling, so we hurried to the pier, where we found Grandma and Auntie waiting for us, we quickly found a Cafe and ate to repletion. We were ready for it for the bracing air had made us all very hungry.
THE BATHING If the walls of Rome fall down,
POOL or the body of Tutankamen is to be rediscovered, two of my youngsters are very good diggers. As the afternoon advanced we decided to try the Bathing Pool. Beryl and

Dick jumped in one of the Sand Pits. Here they made the acquaintance of a fairy baby in an abbreviated pink wooly costume ; she stuck a finger in Dick and said “Nice boy little flirt,, several other nymphs joined them then someone handed round bulls-eyes, and with bulging cheeks they all started to dig and dig, tossing sand to right and left, busy as restless bees,. everything friendly and jolly.
But Grandad saw some water nymphs, the tall, the thin, the short and the broad, and immediately seated himself in a deck chair at the side of the pool, seeing his happy expression we followed suit.
How amusing to watch, all the world in search of its youth, how delightful, what an atmosphere ;. impossible to resist it, Harry, Mother and I soon joined the youngsters in the water.
How exquisite the clean filtered salt water felt, so buoyant. The music of one of Gilbert and Sullivan’s operas was broadcast round the pool, giving an added thrill. The Strand and Piccadilly Circus were completely forgotten.
TEA TIME Skegness has many fascinating tea places to suit all tastes. The Sun Castle serves a cosy type of tea, with music, toasted muffins, tea and iced cakes and quite an assortment of savoury sandwiches hanging with cress.
Over the tables rise again and again the talk of Mildred’s new frock, the latest cut of eyebrow, and in between John eats his boiled egg, four iced cakes and goodness knows what. A cup and saucer and plate fall to the ground, consternation of Mother and Waitress, but John carries on undisturbed and seizes the opportunity for another iced cake. If you want a quick tea, there is the buffet in the town, where you stand up to it, Ham sandwiches, egg sandwiches, and all sorts—a regular snack bar. There is the Restaurant type, or the Kiosks on the beach, where you buy your jug of tea, and sit on the beach with cakes and rolls, bought from shops in the town.
But we were feeling sleepy after our bathe, so we had tea from the Bathing Pool Cafe, it was a first class picnic at the side of the pool, how we drank how we ate ! ! Oh, that Skegness bracing air.
SHOPPING With one more hour to train time, we decided to buy a few local souvenirs, Skegness Rock, Grandma bought a purse with Skegness inscribed on it, Harry bought biscuits for the dog, poor old Towser, how pleased he would be to see us back again.
We felt we were taken for distinguished visitors, the assistants in the shops gave us all their attention.
Having collected the Baby from the Children’s Corner, the buckets and spades, the sailing boats and paddling drawers, etc., we trudged to the station and took our seats in the train, and so back to London—the end of a perfect day.

For Staying Visitors.
Places of Interest to Visit.


Dare devil Leslie dives here, his Pa was a diver, his Grandfather was a diver and so is Leslie. He dives from a height of 70 feet into the sea. Be sure and give him a copper when he comes round with the box. As you go down the Pier the same feeling of progress is felt, as in the town. Erected in 1881, this date stares at you as you walk along, but everything is up-to-date and has moved with the times. When you reach the head of the pier you find a windscreen which shelters you from the breezes, being glass the view is not obstructed. Here sit Mothers, Aunts and Cousins, nearly all knitting and reading. A Ladies’ Orchestra play both mornings and afternoons, adjoining is a first class cafe where one can partake of wines, coffee, ices, etc., and the Concert Pavilion which has just recently been enlarged and redecorated ; it is occupied by a first class Concert Party, who perform each evening at 7-30 p.m.


Children in Skegness have  always something to do, the Yachting Pond situated between the Bathing Pool and the Sea is a wonderful stretch of water in which to sail their craft. Here children play happily, there being swings, see-saws, and frequently a Punch and Judy show, a real playground for tiny ones, safe and clean.

To the right of the Clock Tower Esplanade is an opening, through which the Boating Lake is reached, John, Mary and Harry often come here, take a boat each, and race one another down the lake. Uncle and Auntie have often laughed at their efforts to pass under the bridge at the same time, it is not so easy as it looks, but John and Harry are very determined young men, and if they fall in—well it’s not very deep and will do them no harm. When one gets through the bridge you will see on your left a “Flower Design” on a small island “Skegness is so Bracing.” The figure of the Jolly Fisherman completes the colour scheme, the view from the hill opposite, presents an. animated panorama.
Hundreds of seats are set round this lake which is interspersed with small islands. It takes quite half an hour to saunter round.
In September of each year the Boating Lake has very special illuminations and in an evening it provides a pleasant walk, the illuminated boats give it a Venetian atmosphere.
On the east side of the lake the Skegness Silver Prize Band gives orchestral Concerts each Sunday afternoon throughout the season, no charge is made, although a copper dropped in the collecting box is much appreciated by the members of the band.


I steal by lawns and grassy plots, I slide by concrete covers,I move the sweet forget-me-nots, That grow for happy lovers.
Of course this poem is about Tennyson’s brook, but the Waterway was possibly inspired by this poem of Lincolnshire’s great poet.

The landing stage is situated a short way down from the Pier entrance. Motor Boats make trips up and down the Waterway. It is a jolly and interesting ride, passing on your journey Putting Greens, Bowling Greens, Hard and Grass Tennis Courts, the famous Sun Castle and at the end of your destination you see the famous North Parade Amusement Park.
Skegness being so compact is easy of access.
After spending a short time “Figure Eighting” playing Skee Ball, Water Chuting, etc., one calls and Views the Winter Gardens. After this you may return by bus or walk along the North and Grand Parades, noting on your way the pretty Gardens decorated with Rose Trees, a wonderful sight throughout the season. Hats off please to the Council Gardeners for a first class show of Roses of all hues and fragrances, much praised and admired by the general public.

Golf’s the game and here at Skegness we have two excellent courses. The Seacroft Golf Club, situated at the south end of the resort is just the course for the low handicap player. Woe to the player who is off his drive when playing at Seacroft. The majority of the holes are long and sporting. with excellent fairways and beautiful greens. The length of the course is 6,400 yards. Buses run from either the Lumley Square or Drummond Road (Clock Tower) every 10 minutes during the busy months.
The North Shore Golf Club is situated at the North end of the town and has one of the largest membership of any Club in the country. Is has a commodious Club House and is open for Visiting Members and Visitors all the year round.
Everyone is made extremely welcome, and is assured of having a right “royal” time.
The length of the course is just over 6,000 yards, it is of a very sporting nature with a lot of natural hazards. With water laid on, the greens are always in wonderful condition.
Although a busy course during the height of the Season, a well managed Time Sheet system obviates any possibility of congestion.

At the end of the South Parade, next to the Seacroft Hotel, the Skegness Council have laid out a six hole Approach and Putting Course. It is very good fun for the novice, and a great help to those with only a slight knowledge of the game. Adjoining is an 18 hole Putting Green. One can spend an enjoyable hour or two here, and improve your Golf with a minimum of effort.


The poetry of the moving figure, happy laughing faces,rosy cheeks, young people in shorts attire.
You must see them ! One morning or afternoon when you are at a loose end, in the Tower Gardens which you can enter from the Grand Parade opposite the Piazza Cafe or from Rutland Road and Lumley Road.
Muscles become loosened and made flexible. Simplicity and grace are personified in the abandon of the group of young people. Go and join them !

The classes are open to both sexes of all ages. You watch and make notes—then when you get home, try the movements in your bedroom. Next time you go you will join the group yourself —it’s great fun.
No charge is made to enter these pretty gardens. You can hire a deck chair for the small sum of 3d., and spend a happy, amusing and interesting time —but if possible join the Group—Skegness is out to help you to become A.1. Physically fit.
On Sundays, special Band performances are given by the Skegness Excelsior Silver Prize Band. A small charge only is made for the seats, no charge for entrance to the gardens.

Well, I’ve been ! I ‘ev an’ all ! This is the Lincolnshire way of saying it, and however long or short your stay in Skegness, make a point of going to the Sun Castle, situated between the Pier and the Figure Eight Railway.
A small Orchestra plays daily at intervals, delightful coffee and cakes, etc., may be obtained at reasonable prices.

One side of the Sun Castle faces East, here are several well laid Bowling Greens. In a morning when the sun is shining it is very nice and restful to sit outside at the tables provided, and partake of light refreshments. Many exciting bowling matches take place and the games are very keen. On a dull day the interior of the Castle is very pleasant and the Ultra Violet ray lamps which create vitamen D are very soothing. Enormous benefit is derived by the public who go regularly.,
BOWLS As you pass the sea at the Clock Tower, turn right and walk along the South Parade, you then arrive at some of the most delightful Bowling Greens in the county. Surrounded by very pretty gardens and walks, with a cafe adjoining. On the west side, from June onwards, one sees a wealth of Roses in bloom, greatly admired by thousands of people.
Open Tournaments are held the first week in July and September, particulars of which can be had by applying to the Foreshore Manager.
Several other good Bowling Greens are available, including the green of the Skegness Bowling Club Co., Ltd., which is situated in Briar-way, off Sandbeck Avenue and High Street.


Have you a smart bathing costume and a dainty figure ? Can you dive in a spectacular way ? Can you scream when you come down the chute ? Of course you can ! ! Many people have seen you there and are taking their friends this year to see you again. Everybody is refreshing and alive at the bathing pool, delightful bungalows, hired by the week or month, give a free and easy air to the place. Children can paddle and dig with safety, as a paddling pool and sand pits are provided. Hundreds of deck chairs are arranged round the pool for the convenience of onlookers, so that one can spend an enjoyable hour or so any day of the week. If one feels thirsty or hungry, an excellent Cafe is close at hand where refreshments are served at most reasonable prices.
If you go once you will go again. Music is played daily and with loud speakers in use can be heard all over the pool. Water Polo matches can be seen twice weekly throughout the season.

Sometimes called “Lovers “An Evening Ramble” Lane” is responsible for the commencement of many a romance. Happy are those lovers wandering along this lane, dreaming of their future homes and planning its furnishings. Probably you will meet the oldest inhabitant here. “Luvly weather, Yiss, it be amaazing healthy hiking, its straange an’ nice seeing a lot of foakes along ‘ere, I you chaps can laugh, plenty o’ laughing keeps a chap in good fettle. Laugh an’ the world laughs wi’ you, sez I.”
The easiest way of arriving at this quiet spot is to take a Boston bus from the Drummond Road Bus Station, they run 40 minutes after every hour.
Ask to be dropped at Warth Lane, now you start to ramble.
When you come to the end of the Lane you arrive at Burgh Road, on your left you will see the famous Wireless Beam Station, where messages are received from India and Australia.
Still walking towards Skegness you pass the Water Tower and the Highlands Estate, eventually arriving at Castleton Boulevard, a wide thoroughfare, of modern architecture, with the Sun Castle East of same, your ultimate goal. A pleasant evening walk.

Lincolnshire Poem by Norman Wells

There is no place like Lincolnsheer
The land of marsh and fen,
The land that grows the finest tates
And breeds the finest men, The county that has often seen The birth of famous men :
Oh, there is nowheer like Lincolnsheer The land of marsh and fen.
There’s Lincoln with its famous church, The church upon a hill,
There’s Spalding where they all know how To grow the daffodil ;
There’s Boston with its Stump so high You see it from Beal Hill :
OH, there is nowheer like Lincolnsheer The land of marsh and fen.
There’s Grimsby with its fishermen, Brave men I do declare ;
There’s Mablethorpe with golden sands And Skegness bracing air ;
There’s Grantham with its hunting folk, And Brigg its ancient fair :
OOH, there is nowheer like Lincolnsheer The land of marsh and fen.
And Lincolnshire bred famous men
And spread old England’s fame. From Bourne the valiant Hereward,
The Saxon Chieftain, came.
And Franklin, Newton, Tennyson,
Who does not know their name ?
COOK there is nowheer like Lincolnsheer The land of marsh and fen.
Norman Walls.

Skegness Holiday Information

St. Matthew’s, Scarbrough Avenue and the junction of Lumley Avenues.
Sunday :—Matins, 11 a.m. Evensong, 6-30 p.m. Rector : The Rev. Canon A. H. Morris. Curate : Rev. S. W. Boldon.
S. Clement’s, Skegness Parish Church, just off Grosvenor Road. Curate : The Rev. W. R. Dewey. Sunday : Matins, 11 a.m. Evensong, 6-30 p.m.
St. Mary’s, Winthorpe, two miles from Skegness, reached by bus from Skegness Post Office, ask to be dropped at Church Lane. Vicar : Rev. Dr. R. G. Finch.
Methodist Church, Algitha Road. Sunday 10-45 a.m. and 6-30 p.m.
Methodist Church, Roman Bank. Sunday 10-45 a.m. and 6-30 p.m. Also Seathorne (two miles north of Skegness). Same times.
Baptish Church, Lumley Road, opposite Rutland Road. Sunday, 11 a.m. and 6-30 p.m.
Salvation Army, High Street, Sunday 11 a.m., 3-0 p.m. and 6-30 p.m.
United Spiritualist Church (Opposite Arcadia Drummond Road) Sunday 6-30 p.m. and 8 p.m.
Roman Catholic Church, Grosvenor Road. Sunday Mass, 8-0 a.m. and 10-0 a.m. Evensong 6-30 p.m., Confession, Saturday 7-0 till 8-0 p.m. Rev. Father C.B. Croucher.

Thursday, except for 16 weeks during the Summer months, when exemption is given.
Head Office : Roman Bank, near to Lumley Square. Other Branch Offices : Drummond Road, (corner of Clifton Grove), Seaview Road, Lumley Road (near Clock Tower), Seathorne, Sandbeck Avenue, Burgh Road, Wainfleet Road. Pier Entrance, Pillar Box collections are made three-quarters of an hour before the Head Office.
“The Skegness News and “The Skegness Standard” each Wednesday, 1-30 p.m., Id.
Town Hall, Skegness, for any information or guidance that may be required.
Duttons, 43 and 45, Lumley Road ; Boots, 62 and 64 Lumley Road ; Averys, 19 Lumley Road ; New Way, Lincoln Road.
Tower Gardens, during the Summer months, 11-0 a.m. and 3-0 p.m. each weekday.
Tower Cinema, near Clock Tower ; Parade Cinema, between Clock Tower and Pier Entrance ; Central Cinema, between Police Station and Town Hall, Roman Bank.

Drummond Road. First Class Concert Parties and Music Hall Entertainments held here during the Summer season.
High Class Concert Parties during the Summer season. Ladies Orchestra plays daily on the deck at the sea end of the Pier.
Opposite Thompson’s Amusement Park, North Parade, during the summer season a good Circus performs here.
Casino, North Parade, -next to Winter Gardens ; Tower Cafe, Lumley Road ; Imperial Cafe, opposite the Pier ; Piazza Cafe, nearly opposite Parade Cinema. All these Cafes have good string bands during the season.
Motor Speed Boats from the Pier and Beach. Sea Cruises by the Motor Launch “Elizabeth Allan”. Boating on the Waterway between the Pier and Thompson’s Amusement Park, also Boating on the large Lake, landing stage next to Clock Tower Esplanade.
Coff. Seacroft, 18 hole Course. North Shore 18 hole Gol Course. Minature 6 hole Golf Course, end of South Parade. Putting Greens, North and South Parade Gardens.

Bowls. North and South Parades and Club Green, Briarway.
Tennis. North Parade Gardens, next to “Sun Castle”. hard and grass courts. South Parade Gardens, grass courts. Cricket Ground (near L. & N.E. Station) hard and grass tennis courts. The Cricket Ground is 8 acres in extent, very pretty, surrounded by a belt of trees.
are delivered daily to any part of the town, on receipt of a postcard your favourite newspaper can be delivered to your door by Duttons Cash Stores, 43 and 45, Lumley Road, Skegness. Phone : 72.
North Parade, opposite Castleton Boulevard. Open Summer and Winter ; a small orchestra plays daily.
Grand Parade. Aquatic and other entertainments are provided during the Season. Bathing Huts and Chalets on the beach let by the day, week or month.
Town bus service to all parts. Promenade Service—from Clock Tower to Sea View Hotel. District Service—Bus Station, Drummond Road, just beyond Arcadia Theatre. All buses start from here for Ingoldmells, Chapel St. Leonards, Mablethorpe, Sutton-on-Sea, Boston, Spalding, Lincoln, etc., etc.

Richmond Drive. Frequent matches during the Season. Secretary:—Mr. G. H. Black, 102, Lumley Road, Skegness.
Dr. D. Frazer Menzies, Algitha Road, Skegness. INFANT WELFARE
Cecil Avenue.
Wainfleet Road, near L. & N.E. Railway Station. Secretary:—Mr. A. K. Frith.
Superintendent.—Mr. G. G. Dunkley, Old Post Office Chambers, Roman Bank. Phone 30.
Clock Tower Pullover. Phone 512. FORESHORE MANAGER’S OFFICE
Clock Tower Pullover. Phone 512. LOST CHILDREN DEPOT
Clock Tower Pullover. Phone 512. LIFEBOAT STATION
South Parade. Secretary.—Mr. H. E. Sparrow, Seacroft.


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