Jolly Fisherman Potato Crisps

Enterprise is the by-word of the directors of Jolly Fisherman Products, manufacturers of the well-known potato crisps, of Albert Road, Skegness, for they believe that an expansion in the size and prosperity of Skegness as a seaside resort will mean a corresponding expansion for their firm.
Since the formation of this prosperous concern, which is a subsidiary company of LEB (Food Products) Ltd of London, the directors have made every possible effort to publicise the resort. John Hassall’s famous creation, the Jolly Fisherman, has been incorporated in the design of their crisp packets, which also prominently display the words ‘Jolly Fisherman Crisps’ and ‘Made in Skegness’, and which are sold throughout the country. Their new acquisition, a two-ton Austin lorry, (pictured below) has also been decorated with the air of publicising Skegness, and, as can be seen from the photograph, the words ‘Jolly Fisherman’ and ‘Skegness’ are displayed on the front and sides of the van, with a painting of the jolly old sailor on either side.

It is estimated that the lorry will travel some 700 miles each week, and will visit London, and many provincial cities including Birmingham, Sheffield, Nottingham, Grimsby and others, taking out over 1000,000 packets of crisps.
The idea of using the Jolly Fisherman for this duel purpose was suggested by Mr Harold Fainlight, on of the directors who is pictures above (centre) with his two co-directors, Mr W Hussey (left) and Mt S Reeves (right), and permission to use the design was readily granted by the British Railways, who own the copyright.

Source: Skegness Standard 15th March 1950

Photo: Wrates Pier Snaps, Skegness

Jolly Fisherman Crisps

Jolly Fisherman Crisps packet photo by Robert Curtis


0 thoughts on “Jolly Fisherman Potato Crisps

  1. I remember the crisp factory very well as my dad used to drive the lorries delivering oxo crisps all over the country. A Mr Hawkings who was a neighbour also used to drive them before he moved to Boston. I remember going with my dad on runs and that we had cold bacon sandwichies for our pack up. Later they changed the lorries to bigger newer ones. I remember Butlins having the same lorries too. The engine was between the driver and passenger so was quiet noisey in the cab. I was speaking to Harold Fainlight who part owned the factory then, about why he shut the factory down. He told me that due to the fuel going up I think because of the Suez crisis the cost of getting crisps around the country out of Skegness was becoming less profitable as was too far to get to anywhere causing spiraling fuel costs to the company. But they were the best tasting crisps I have tasted as dad used to bring loads home. They used to deliver them in square box type tins to the retailers.

  2. ive now found one of the old original crisp packets with the jolly fisherman on the front they are like a grease proof paper type packet with a pinking cut at the top bet they isnt many about so is worth looking after.

  3. My late father, Syd Reeves, was one of the directors of Jolly Fishrman crisps. I’ll be travelling to Skegness tomorrow for a nostalgic trip with my sister who now lives in the USA so would love to hear more from anyone else with further information. Would also love to get a copy of this great photo with the van. Thanks everyone.

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